Selling Tickets using Venue Management
The home page clearly displays a list of upcoming events and provides fast and easy access to the rest of the system.
Selling of tickets is quick, flexible and easy.
A full colour graphical display of the stadium shows at a glance how many seats have been booked in each area.
It allows booking of seats, or standing areas by clicking on the area.
The information is presented in such a way that users should be able to sell tickets without help - however context sensitive help is available at all times.
Facility to book tickets for individually numbered seats, unreserved seats, or unreserved standing areas.
The stadium design is easily changed by the user, who may create different layouts for different types of event.
For example you can use the same system for issuing tickets to social events by using a stadium layout that just displays the ‘Social Club’. Or you can use it in combined stadiums for football, rugby or athletics events.
Multiple levels of detail are supported, for example, you could click on the area marked directors’ boxes, which would open another plan of all the boxes. Clicking on each of those would then reveal who had booked the individual seats.
Ability to transfer existing stadium layouts to new events allowing new event layouts to be created quickly.
There is a flexible pricing structure to allow for the most complex combinations of offers that football clubs use to promote their events: Different prices for
- different areas
- different seats within those areas (e.g. Directors, Press, Restricted View)
- tickets sold within different date ranges (e.g. discount for early booking)
- different event categories (e.g. FA Cup Match, Nationwide League etc)
- different concession types (e.g. Adult, Accompanied Child, Concession)
- tickets sold in conjunction with a membership card (e.g. discounted price for those with a Membership card). Ability to restrict sale to only one discounted ticket per Member per event.
- hospitality tickets which combine a match ticket together with entertainment such as a meal, or viewing from within a VIP box. The hospitality component for food etc. may be listed separately from the ticket price on accounting reports.
- promotional packages (e.g. Match Day Mascots who may receive 4 tickets together with a voucher for a promotional package of goodies, or Match Day Sponsors who may receive 6 tickets and pay extra for sponsorship within the programme).
- complimentary or discounted tickets
- combined offers with club shop sales and football in the community e.g. offering a half price scarf when purchasing a ticket for a certain event.
Ability to sell tickets for more than one event at the same time.
Ability to purchase tickets, club shop items, trials booking and football in the community booking all in a single transaction.
Each sale may optionally be attached to a customer’s record to build up profiles for marketing.
For all-ticket events the tickets will be printed and issued individually. For some events, for speed of entry into the grounds, batches of tickets can be pre-printed and sold at the turnstiles.
The ticketing system is password controlled so issuing of complimentary, directors or press tickets can be restricted to authorised users. Functions such as re-printing of tickets in case of a printer problem or cancelling tickets once issued can also be restricted to authorised users. All transactions are allocated a unique reference and can be tracked via the audit log to reveal full details such as which member of staff booked the ticket, when, on which machine for what price etc.
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